Literature review of Energy savings companies (ESCO) and marketing Essay

Literature review of vim savings companies (ESCO) and mart - Essay ExampleA true win-win-win if successfully implemented.As far as marketing is touch on it is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and determine with others. It is an integrated process through which companies create value for customers and build strong relationships with them in order to produce value from customers in return. Thus for effective functioning of ESCO it has implemented various tools and strategies of marketing.According to European marrow expertness services, zip services are those activities which are taken up by the companies and market actors, and which essence in demonstrable and sustainable savings of supplied/delivered energy in the customers household and which includes the option of initial enthronement by other than the household or property owner 1.The energy service company (ESCO) is in the business of providing broad range of comprehensive energy closures including the designing and implementation of energy saving projects, energy conservation, energy infrastructure outsourcing, power generation, energy supply and risk management. Sixteen companies have been grouped together in the industry structure that provides projects based on ESCO structure 2, 3, and 4. Ameresco is the only pure-play ESCO left in the market 5. The others are Carrier, Honeywell Building Solutions SES, Johnson Controls Government Systems, L.L.C., Siemens Government Services, Inc., TAC Americas, Inc., Trane U.S., Inc., ConEdison, Constellation, FPL Energy Services, Pepco Energy Services, The Benham Companies, LLC (SAIC Acquired), Clark Realty Builders, LLC, McKinstry, Lockheed Martin and Chevron Energy 6, 7 ,8. The ESCO customers include 9Working of ESCOESCO has its own way of working it starts with analyzing the part, then designs the energy efficient solution and installs the required eleme nts, finally maintaining the system to ensure that the energy is saved during the payback period. The savings in energy costs is often used to pay back the capital investment of the project over a five- to twenty-year period, or reinvested into the building to allow for capital raise that may otherwise be impractical. If the project does not provide returns on the investment, then ESCO is often responsible to pay the difference 10. ESCOs structure is as follows generate ServicesCustomer ESCO PaymentFinancing payment Contract Bank(ESCO feasibility report. 2007)Initially ESCO installs the energy conservation mensurates (ECMs) and cadency the energy saved resulting from the projects and presents the data to the customer. A common way to calculate energy savings is to measure the flows of energy associated with the ECM, and to apply spreadsheet calculations to determine savings. They have formed a standardized table as follows translationTypical