Advertisments Essay Example | Topics and Well Written Essays - 750 words - 1

Advertisments - Essay ExampleAdvertising often requires the employment of wit and creativity in the part of the marketer. In order to do these, advertisements are embedded with a subtext, a n implicit in(p) which is not stated directly. Looking at the current style of marketers, the subtext is often implied or suggested through the use of symbols, characters, words, images, music, and special effects to complement or even contrast the underlying message. In order to go out how business organizations do this, I will examine the ad for Chanel eyeglasses which featured Eugenia Volodina.The precept for the choice of the advertisement is fairly simple my passion for sunglasses and my strong preference for Chanel products. The simple ad which features a blown up image of the beautiful and captivating Eugenia Volodina wearing the new light glasses of Chanel exudes sophistication and elegance. Simple as it is, I find the ad very striking.From its establishment in the early 1910s, Chanel has become an icon of elegance with the brand being synonymous to elegance, wealth, and elitism. Chanel became the ultimate sign of noble French class, catering to the needs of elite women. The global popularity of the brand has now made it a direct choice for elegant women with very high purchasing power. Thus, the appearance of the ad in Vogue which is recognized as one of the most influential force in shaping fashion and culture is warranted by Chanels quest of capturing the elite niche. It should be noted that Vogue caters to the same intellectually sophisticated and groovy females that Chanel are also targeting.In order to persuade its customers in buying the sunglasses, Chanel employed persuasive methods which skunk be classified into three modespathos, ethos, and logos. Ethos tries to convince buyers by appealing to their character or personality term pathos is geared in engaging their emotions. On the other hand, logos appeals to the reason or